The aviation insurance marketplace is small and unique. The key to finding the best possible coverage at the lowest possible rates is centered on creating and presenting a preferred risk to the underwriters by: Proper evaluation and risk assessment of the aviation operation Development and implementation of essential and preferred risk avoidance, retention and transfer measures Understanding the strengths and weaknesses of each aviation market Proper presentation of a preferred risk to the underwriters Creating a competitive environment among the underwriters Maximizing personal and corporate experience and relationships Knowing when the deal is right