Who We Are

JSL Aviation, one of the largest independent aviation specialty brokers in the southeast, has been insuring aviation risks since 1972. During that time we have established a strong presence in the aviation insurance marketplace which gives us the power to negotiate the broadest, most competitive terms available..

Since 1868, J. Smith Lanier & Co. has remained one of the nation’s leading insurance brokerage, employee benefits and risk management consulting firms. Through a network of offices spanning across six southeastern states, our employee-shareholders provide an unmatched commitment and responsiveness to everyone we serve.

For over 140 years, J. Smith Lanier & Co. has been delivering the expertise, trust and advocacy our clients have depended on to help manage risk in their lives and businesses. And, while we have grown to become the 11th largest privately-held insurance broker in the United States, we have never forgotten that our success lies in the guiding principles of service and integrity that this company was built upon.

While retaining the best characteristics of our past, we deliver service through state-of-the art technology, a flat and responsive organizational structure, personal accountability, and a business anchored in the local communities in which we live. All supported by long-standing relationships with vendors, intermediaries, customers and insurance carriers.

We remain fiercely independent, private, and concentrate on our core business of retail insurance brokerage. We would appreciate an opportunity to work with you.